Our solution was a mobile application that served as a small
pocket gym that women can access at any time. Moreover, every
user has an opportunity to use the services of a professional
coach who can instruct and help her with the training.
Crucial to the success of the implementation was research
and investigation of the cultural sensitivities and women’s pain
points at the beginning — what challenges they may face, how
their daily routine look like, what part of the day is the most
convenient for them to work out, etc. The data we gathered at
that stage, helped us prototype the app, make essential iterations,
and successfully roll out the ready-made digital product.