After a half-year collaboration, Selecto came up with a mobile application
combining a unique interface and communication functions tailored to the
needs of Indians living in rural areas. What is so special about the app?
Because of the poor access to quality education in the country villages the
illiteracy comes issue.
To avoid the frustration among different user groups, we were challenged
to create a common language like a digital Esperanto but for locals. That’s
why our app doesn’t have the text buttons, only icons and visual symbols
recognizable for the customers. Among the various app functions, there’s
an option to use templates for quick messages, greetings, etc. If somebody
leaves a voice message, a bot can transcribe that message allowing one to
learn conversational words and phrases.