To create a design that appeals both to patients, first and foremost,
we had to understand how patients with HIV live with the disease. Our team
did competitor research, conducted in-depth interviews with the patients
and doctors and sought inspiration via similar apps. Thanks to that findings,
we could define the critical milestones in the user journey and map out
a product development strategy.
We created a sophisticated dashboard that allows navigating through
the app easily and induces the patient to communicate with the doctor.
All test results are presented as graphs and charts that make it easy to
‘digest’ the information and monitor the treatment dynamics and efficiency
from any device at any time. The app also contains an interactive map.
By tapping pins, the patient receives information about clinics and their
specialists, as well as pharmacies that have necessary medications.